The best firms understand the relationship between risk and reward. Your responsibility is to ensure that the fractional CMO develops its staff. As they say: “What has brought you here will not get you where you want to be. Your company needs to develop new skills and introduce new approaches.
Prudent decision makers act courageously because they KNOW and UNDERSTAND risks and manage them intelligently. Most importantly, prudent decision makers don't punish failure or waste learning opportunities for fear of “failing.”. It's OK to fail in healthy companies. In fact, failure indicates that people are looking for answers, trying new approaches and looking for new ways to create value for the company.
These could be new revenue opportunities, productivity increases, or cost reductions. It can be big or small, as long as it strengthens the company in terms of its core values and the value delivered. Healthy companies develop prudent processes that anticipate downside risk and establish decision points and evaluation milestones to invest in a measured manner, redirect or cancel based on LEARNING. Adopting a more strategic marketing strategy forces you to make data-driven decisions.
In addition to recognizing the budgetary allocation necessary for this to be effective, the plan revolves around the context of the company so that it stands out. For example, unique value propositions and current customer weaknesses or motivations. However, the resilience of a good fractional CMO helps to remain rational in the face of adversity to overcome each of the challenges that arise. Let me introduce you to the Fractional CMO, your part-time marketing solution with full-time results.
Taking these important steps will ensure that your decision to hire a fractional CMO was truly wise. Once your marketing strategy is implemented, your fractional CMO must develop a cadence of “execute, evaluate, learn and refine” to produce the desired results. If your company needs the positive impact offered by a fractional CMO, be sure to reach out to us here at Blue Wave Marketing. A fractional CMO works a set amount of hours with a company, providing the marketing experience, clear strategies, and guidance that your company needs.
Compared to hiring a full-time marketing executive, a fractional CMO has a significantly lower cost. Since any fractional CMO worth their salt will have at least 20 years of real world experience in the trenches, you work with people who know how to do things. Because of this, they also cost a fraction of the cost compared to hiring a CMO for a permanent position. Because a fractional CMO knows the sales funnel well and knows how to encourage users to take action, they will be able to optimize the conversion rate of each marketing text produced.
This debate is fruitful beyond the fractional CMO and provides clarity for decision-making in the often complex and matrixed world of professional services. I'll tell you everything you need to know about how a fractional CMO with decades of experience developing other brands can help you scale with confidence. A fractional CMO frees you from this burden by helping you with the design and creation of content and marketing materials and taking on most of the strategic planning workload. With SizzleForce's fractional CMO service, you have a fractional CMO, of course, but you also have access to an entire marketing implementation team for less than what it costs to hire a full-time, mid-level marketing director.
Many companies that hire a fractional CMO have talented and ambitious young marketers who aren't ready for a CMO position, but could be. Talk to your executive team about the company's objectives, the sticking points with the marketing team, and what you want your fractional CMO to achieve.
