In other words, the cost of a fractional CMO should represent a small part of the revenue growth they generate for your company. However, thinking of a fractional CMO simply as a fraction of the cost of a full-time employee can limit its value and impact on your business. An experienced fractional CMO should be able to accurately assess your costs and provide a budget for the project, rather than charging you by the hour. A fractional CMO (chief marketing officer) is an outside marketing executive that companies can hire instead of a full-time CMO.
For best results, hire a fractional CMO up front, clearly describe your time, and determine what the cost will be. You can hire a fractional CMO when it's most convenient for you, so consider your needs when determining the number of hours they need. In reality, they don't know what exactly is needed to achieve the client's objectives, so they can't calculate the cost of providing fractional CMO services. Fractional CMO companies describe working with fractional CMOs as follows: “The advantage of working with a fractional CMO outweighs the cost savings dollar for dollar.
