However, smaller companies that have raised less than 1 million euros are more generous with their stock compensation, since it ranges from The greater the risk, the more capital a CMO should obtain. If your startup company has raised seed capital and the marketing director has joined the post-money campaign, much of the risk has been eliminated. This means that the company's valuation will be higher. For a CMO joining at that stage, it should be around 1.5%.
According to Skok, “a person with no experience and no professional experience who joins the position of CMO or vice president of marketing would keep 1% of the company.” It's hard to answer this question without knowing your background and not knowing how much the current company might be worth. As a general rule, a non-founding CEO joining an early-stage startup (which has been operating for less than a year) would receive between 7% and 10% of capital. Other C-level executives would receive between 1 and 5% of the capital that would be transferred over time (normally 4 years).
