It will help you save and reduce your marketing budget. Your company can't afford a full-time CMO. The best part about hiring a fractional CMO is that you can customize the service plan to fit your needs. When you commit to a full-time CMO, you're faced with big overheads for a long time.
You're also committed to a personality, a leadership style, a marketing approach, etc. When you hire a fractional CMO, your company gets an experienced executive without the cost of a full-time CMO. This can be extremely valuable for companies where having a full-time CMO wouldn't make much sense. If you're stuck between working with freelancers or agencies and hiring a full-time CMO, a fractional CMO may be an option worth considering.
When there are a few members of the marketing team, but not an experienced leader, a fractional CMO can work better. The fractional payment rates of CMOs can vary, but instead of worrying about the cost, evaluate the value you'll receive and whether you'll save money. A CMO (or fractional CMO) will take charge of the success or failure of your company's marketing campaigns. A fractional CMO brings a lot of value to your organization by providing knowledge and experience, helping you budget, avoiding random marketing acts, being your animator and being your communicator within the company.
Many fractional CMO providers operate month-to-month; no one loses their salary or benefits if they need to make a change. A fractional CMO is a marketing specialist who works with companies for a fixed period of time in a given month, often just a few hours. As a result, the fractional salaries of CMOs represent only a fraction of the cost of salaries for marketing managers. If you have a fractional CMO to help you, you can stop doing it and make better use of your budget and put your team in a process that will make you much happier with your marketing results.
If you need guidance and execution at the CMO level, Marketing Direction can provide a fractional lead marketing manager with oversight from the CMO. The main differences between a fractional CMO and a marketing director are the hours they work and the salaries they receive. The third benefit, which is probably the most interesting for most business owners, is that a fractional CMO can help optimize your budget. You'll immediately receive information about your team, a variety of knowledge from a fractional CMO that you wouldn't otherwise have.
