A fractional CMO is a part-time marketing executive responsible for leading a company's marketing team and strategy. These executives satisfy a company's need for a marketing director, but not full time to achieve established objectives and growth. A fractional CMO is responsible for setting clear marketing objectives, metrics, milestones, and key performance indicators (KPIs). They are used to measure progress and determine if the marketing team is meeting the objectives of their campaigns.
A fractional CMO is a marketing director who works part-time. This means that they are not full-time employees of your company, but that they work for you for a certain number of hours a week, usually about 20 hours. A fractional CMO is a salesperson who works with companies for a fixed period of time in a given month, often just a few hours. In other words, they spend a fraction of the time a normal CMO would spend with the company and receive a fraction of the salary.
In short, the fractional CMO will be responsible for all aspects of your marketing, just like a full-time CMO would be. You might consider a fractional CMO to be the same as a part-time CMO, but as you can guess, fractional means that the time your CMO spends will be spread across several companies that you serve. However, there are some general guidelines that can help you decide if hiring a fractional CMO is right for your company. If you're a small business with a limited marketing budget, hiring a fractional CMO can be a great way to access experienced marketing help without having to spend a lot of money.
The mission of a fractional CMO is to increase sales by developing a comprehensive marketing plan that helps the organization gain a competitive advantage and generate more revenue. Other responsibilities of a fractional CMO are to create programs that support employees in different ways. A fractional CMO is someone who has extensive marketing knowledge and a leader with experience in all types of areas, from business strategy development and a deep understanding of the strategic planning process to experience as a team leader in the marketing department. Don't feel like you have to leave someone full time, try a part-time fractional CMO first.
The biggest advantage of hiring a fractional CMO is that it's extremely cost-effective compared to hiring a full-time CMO. Also called an outsourced CMO, a fractional CMO is an experienced marketing leader who becomes a part-time executive addition to your company. As a consultant, I love the concept of fractional CMO so much that I have transitioned all of my consulting clients to my fractional CMO services program. A fractional CMO means a lot of things to a lot of different people, so let me explain how this type of service works and why you might consider hiring someone for this position.
The benefits of hiring a fractional CMO vary by company, as each company has a set of specific and unique objectives that they must meet. The fractional CMO will work with you to create and implement your marketing and organizational strategy that meets your specific needs and objectives. This means that the role played by a fractional CMO will vary from company to company and from project to project. Like fractional accountants, fractional chief financial officers, or fractional chief technology officers, a fractional marketing director is an executive who directs the marketing strategy and execution of a company part-time.
