A fractional CMO is a marketing executive who provides the same services as a full-time CMO, but on a part-time basis. This type of contractor or consultant is hired to lead the marketing strategy and oversee the implementation and monitoring of the companies that hire them. A fractional CMO can help your business grow with a lower investment, as they offer leadership in marketing, an area that is often overlooked in companies. Becoming a fractional CMO can be as simple as “saving money and seeking part-time marketing contracts at the executive level.” A good fractional CMO is process-oriented and has a history of helping companies of a similar size or offering to their own, ensuring that they have the right barriers and strategic oversight to meet their long-term growth needs. Chief Outsiders is responsible for ensuring that you hire a fractional CMO who has achieved excellence in marketing leadership, who has achieved proven results and who can align with your corporate culture. Chief Outsiders, with more than 125 fractional CMOs available, can help you find the right fractional CMO right now.
As a consultant, I am passionate about the concept of being a fractional CMO, so much so that I have transitioned all of my consulting clients to my fractional CMO services program. We offer a variety of fractional CMO packages designed to meet the needs of midsize businesses. A company may consider hiring a fractional CMO to fill an unexpected CMO vacancy, quickly refocus marketing efforts and accelerate growth, or simply to benefit from the right level of experience in hiring the right size. You can also select a fractional CMO who has direct experience in your sector or sector, so that they can contribute immediately and implement strategies and tactics that can make a measurable difference in a more efficient time. The biggest advantage of hiring a fractional CMO is that it's extremely cost-effective compared to hiring a full-time CMO.
Several organizations can benefit from hiring a fractional CMO agency, but there are certain criteria to evaluate if you need one.
