A fractional CMO is a marketing professional who works on a part-time or project-based basis. This means that their annual salary varies depending on their rate and the number of hours they are hired for. When considering hiring a fractional CMO, it is important to understand the value they can bring to your company. The benefit of working with a fractional Authentic Brand CMO is more than the dollar-for-dollar cost savings.
A fractional CMO can unify your marketing strategy, make all external vendors agree, and act as the ultimate controller of responsibility for the marketing strategy. They can also help you execute your marketing activities, either as leaders of strategic projects or as sub-strategists of a CMO. The difference is a fraction, meaning that you only pay a fraction of the CMO's salary. A good fractional CMO knows which strategies pay dividends and which don't; they understand which strategies work for other organizations but will not be appropriate for their own; they know the best service providers, how to communicate their vision and expectations to them and how to get the best offer.
This is because a fractional CMO usually works with several companies as part of their executive management team. The main differences between a fractional CMO and a marketing director are the hours they work and the salaries they receive.
