A fractional CMO performs the same general tasks as a full-time but part-time marketing director. This means that they lead the marketing strategy and oversee the implementation and monitoring of the companies that hire them. A fractional CMO is a marketing specialist who works with companies for a fixed period of time in a given month, often just a few hours. In other words, they spend a fraction of the time that a normal CMO would spend on the company and receive a fraction of the salary.
According to Forbes, a fractional CMO is “a marketing specialist who works with companies for a fixed period of time in a given month, often just a few hours. The trend of fractional CMOs is gaining ground as companies find success in this model to offer their marketing strategies. A fractional CMO is a key part of your executive team, prepared with first-class experiences and knowledge that they use to adopt a holistic view of your business. Most fractional CMO services consist of a high-level marketing leader who works part-time and who delivers several projects to the marketing department of a client company over a period of time.
A consultant will be happy to schedule a call with your team, but a fractional CMO is ready to dive deeper into the daily operations of your marketing department. The fractional CMO is a rapidly expanding position from which many companies are reaping the benefits of their marketing and growth efforts. While a fractional CMO works part-time, they should be treated like their most senior marketing executive. If your sales team creates their presentations and does everything possible to find out the details of Facebook ads, you need a fractional CMO.
A fractional CMO is no less passionate about their business than a full-time employee; in many cases, they are more complete than most because of their track record and their deep experience in driving growth. If you hire a fractional CMO instead of a full-time executive, you'll save up to 50% and be able to hire the best talent. An ideal fractional CMO is an expert at working with the CEO and integrating himself into his leadership at the executive level, since he is trusted with the responsibility of working on high-level business objectives that are the basis of the company's objectives. If you can't afford to hire a senior high-level marketing leader, then you can consider hiring a fractional CMO who can provide the marketing strategy and drive your company's business growth.
As the chief executive responsible for their marketing efforts, a fractional CMO assumes responsibilities such as influencer marketing, digital marketing, conversion rate optimization, SEO, payment methods, marketing automation, and account-based marketing. You need a fractional CMO if you need a rudder for your marketing efforts, someone who comes prepared with ideas, strategies, plans and tools that will help you focus and execute your marketing objectives with excellence.
