When it comes to marketing, having the right leadership is essential for success. A fractional Chief Marketing Officer (CMO) is a great way to get the expertise you need without having to commit to a full-time hire. A fractional CMO is someone who plays the role of marketing director on a contractual basis, working for only a “fraction” of their time, often just a few hours a month. They are experienced executives who are able to create and execute a company's marketing strategy, and can bring incredible value to businesses where having a full-time CMO would not make sense.
A fractional CMO is responsible for controlling the direction of the entire marketing organization. This means that they need to have an idea of the company's ideal place in the market and how to achieve it, also known as a strategic vision. They provide advice and then go on their way. As the chief executive responsible for their marketing efforts, a fractional CMO assumes responsibilities such as influencer marketing, digital marketing, conversion rate optimization, SEO, payment methods, marketing automation, and account-based marketing. Hiring a fractional CMO can be beneficial in many ways.
It can help you fill an unexpected CMO vacancy quickly, refocus your marketing efforts and accelerate growth, or simply benefit from the right level of experience in hiring the right size. It can also help you strengthen your brand, instill a sense of leadership in marketing, and keep your marketing strategies and efforts underway. Plus, if you pay a fractional CMO three times more than the hourly equivalent of the current CMO, but they work a tenth of the time (and without benefits or all that annoying onboarding paperwork), you'll win every way. However, most companies seek assurance that the fractional CMO they hire has the experience, knowledge, background, and cultural aptitude needed to make an impact in their most important marketing position. Chief Outsiders can help you find the right fractional CMO right now with more than 125 fractional CMOs available.
With the average tenure of a full-time CMO today being only 40 months, it might make sense for you to hire a fractional CMO. When considering hiring a fractional CMO, it is important to consider their experience and qualifications. A qualified fractional CMO should have extensive knowledge in areas such as digital marketing, SEO optimization, influencer marketing, conversion rate optimization, payment methods, and account-based marketing. They should also have an understanding of your company's strategic vision and be able to provide advice on how to achieve it. Additionally, they should have strong leadership skills and be able to instill confidence in your team. Hiring a fractional CMO can be an excellent way to get the expertise you need without having to commit to a full-time hire.
It can help you fill an unexpected vacancy quickly or benefit from the right level of experience in hiring the right size. Plus, if you pay them three times more than the hourly equivalent of the current CMO but they work a tenth of the time (and without benefits or all that annoying onboarding paperwork), you'll win every way. Chief Outsiders can help you find the right fractional CMO with more than 125 fractional CMOs available.
