A fractional CMO is an experienced marketing professional who works with a company's marketing department on a part-time basis. They provide short-term assistance to the leadership team and other members of the team, and can have a wide range of responsibilities. Fractional CMOs are cost-effective and bring great flexibility to an organization, as they can be hired for fixed or shorter periods of time. They must understand the attractiveness and cost-effectiveness of different products and services, the entire sales sequence, and how sales occur.
They must also focus on conversion rates and macroeconomic problems faced by marketing, including positioning authority. The most significant benefit of hiring a fractional CMO is that it is incredibly cost-effective compared to hiring a full-time CMO. A fractional CMO becomes an integral part of the marketing team and provides the same level of expert marketing leadership that a full-time member would, but for a fraction of the cost. If you are in a new industry, look for a fractional CMO who has proven time and time again that they follow a rigorous and predictable process.
CMOx is a fractional CMO company and consulting firm that provides marketing strategy services to 7- and 8-figure companies. A fractional CMO reports directly to the CEO and focuses on marketing plans, building relationships with partners, creating marketing processes, developing the sales portfolio, and more. You need a fractional CMO if you need a rudder for your marketing efforts, someone who comes prepared with ideas, strategies, plans and tools that will help you focus and execute your marketing objectives with excellence. An important distinction to be made in this case is that, compared to an external consultant, a fractional CMO tends to participate in daily operations as if they were an employee.
As a consultant, I LOVE the concept of being a fractional CMO, so much so that I have transitioned all of my consulting clients to my fractional CMO services program. A company may consider hiring a fractional CMO to fill an unexpected CMO vacancy, quickly refocus marketing efforts and accelerate growth, or simply to benefit from the right level of experience in hiring the right size. This ensures that the fractional CMO can genuinely know the company, including its culture, its assets and the direction that its CEO and business executives are looking for.
