We'll try to answer that question here by establishing five common indicators that show that companies need and are prepared for a fractional CMO. The CMO helps monitor the customer experience from a marketing perspective. This means taking a closer look at how people perceive your brand and the overall experience as they go through the customer journey. A CMO helps you analyze your current marketing strategy and make general changes to help your business thrive. In addition, small or medium-sized companies that lack a clear vision and marketing strategy should hire a fractional CMO.
While any marketing director should have the ability to change poor or outdated marketing programs, a fractional marketing director offers companies the added benefit of being upfront about bad marketing strategies. He serves as a sales and marketing coach and as a part-time marketing director for companies that cannot yet justify a full-time marketing director position. For companies where a full-time marketing director would consume too much of the marketing budget and reduce financial flexibility, but which would also need to better define their marketing strategy or free up staff, who are overwhelmed by marketing responsibilities, having a fractional marketing director can make a lot of sense.
